Top 5 Sub Niches in the Health Niche on YouTube

July 25, 2024

Creating content in the health niche on YouTube is a lucrative endeavor, offering high CPM (Cost Per Thousand Impressions) and RPM (Revenue Per Thousand Impressions). Here, we explore the top five sub-niches within the health category, provide examples, and give insights on how to optimize your content, thumbnails, and tags for maximum engagement and earnings. Two exemplary channels in this niche are TEN Health Over 50 and Health Vibes Zone.

1. Fitness and Workouts

Description: Fitness and workout channels focus on exercise routines, fitness challenges, and tips for staying fit. They target various demographics, from beginners to advanced athletes.

CPM and RPM:

CPM: $5 – $12
RPM: $2.5 – $6

Thumbnails: Bright, high-energy images of people exercising, with bold text highlighting the type of workout or fitness challenge.

Example Tags:

#FitnessRoutine
#HomeWorkout
#ExerciseChallenge

Channel Example:

Health Vibes Zone

2. Nutrition and Diet

Description: This sub-niche covers healthy eating, diet plans, nutritional advice, and meal prep tips. Content can range from weight loss diets to balanced nutrition for different age groups.

CPM and RPM:

CPM: $7 – $15
RPM: $3.5 – $7

Thumbnails: Colorful images of healthy food, with text overlays such as “Healthy Recipes” or “Diet Tips”.

Example Tags:

#HealthyEating
#DietPlan
#NutritionTips

Channel Example:

TEN Health Over 50

3. Mental Health and Wellbeing

Description: Mental health channels provide advice on managing stress, anxiety, and depression, along with tips for overall mental well-being.

CPM and RPM:

CPM: $8 – $16
RPM: $4 – $8

Thumbnails: Calm and serene images, often with text that suggests relaxation and mindfulness, like “Stress Relief Tips”.

Example Tags:

#MentalHealth
#StressManagement
#WellbeingTips

Channel Example:

Health Vibes Zone

4. Healthy Aging

Description: This sub-niche targets older adults, offering advice on maintaining health and vitality as one ages, including fitness routines, diet tips, and wellness practices.

CPM and RPM:

CPM: $9 – $18
RPM: $4.5 – $9

Thumbnails: Engaging images of older adults in active and healthy settings, with text like “Healthy Aging Tips” or “Senior Fitness”.

Example Tags:

#HealthyAging
#SeniorHealth
#Over50Fitness

Channel Example:

TEN Health Over 50

5. Alternative Medicine and Holistic Health

Description: Channels in this sub-niche explore non-traditional medical practices and holistic approaches to health, such as herbal remedies, acupuncture, and yoga.

CPM and RPM:

CPM: $6 – $14
RPM: $3 – $7

Thumbnails: Images of natural remedies, herbs, or people practicing yoga, with text that hints at natural or holistic health solutions.

Example Tags:

#AlternativeMedicine
#HolisticHealth
#NaturalRemedies

Channel Example:

Health Vibes Zone

Conclusion

Entering the health niche on YouTube can be both rewarding and impactful. By focusing on these sub-niches, you can cater to specific audience needs and maximize your channel’s revenue potential. Remember to create eye-catching thumbnails, use relevant tags, and provide valuable content that keeps your audience engaged. Channels like TEN Health Over 50 and Health Vibes Zone exemplify how to succeed in this space by offering tailored content that resonates with their viewers.

By following these guidelines, you can create compelling and successful health-related content that attracts viewers and generates significant ad revenue.

Usman Zafar